Ebook statistics

Library Use of eBooks, 2011 Edition by Primary Research reports:
  • Only 5.6% of libraries surveyed had produced a video on using library ebooks.
  • Only 19% of libraries had produced online tutorials. 
  • Only 13% of libraries have incorporated ebooks on smartphones into their patron training.
Below you will find the statistic that says 10% of the readers of ebooks read them on smartphones.

Ebook sales

Association of American Publishers' Chart (PDF document) showing net sales and percent change from 2002 to 2009 of hardbacks, paperbacks, audiobooks, ebooks.

In July 2010, Amazon sold 143 digital ebooks for every 100 hardbacks. Amazon.com expects Kindle ebook sales to exceed paperback sales in 2011. Bookseller.com reports that the two genres most effected by ebook sales are romance and science fiction.

Who buys ebook reading devices

The demographics are as follows.
Gender: 56% men; 44% women
Average age: 35-54 years
Average household income: $100,000+
Average education: bachelors or Post Graduate degrees
Heavy Internet users

They also love to read books.

Popularity of eReading devices

2010 report,"Consumer attitudes toward e-book reading," by Book Industry Study Group found the most popular devices for reading e-books.
  1. PC computer and laptops: 44%
  2. Amazon Kindle: 34%
  3. Smartphones and Blackberry: 10%
  4. iPhone: 10%
  5. Sony Reader 10%
  6. iPod Touch: 9%
  7. Netbook: 7%
  8. Other: 7%
  9. Barnes & Noble Nook: 5%

Though young adults are outside the age, income and educational range of most e-book device purchasers described above, a March 12-16, 2010 survey of awareness and purchase in young adults arranges e-reading devices in a similar order.
  1. Amazon Kindle: awareness = 65%; purchase = 6%
  2. Apple iPad: 65%; 1%
  3. Sony Reader: 39%; 4%
  4. Barnes & Noble Nook: 28%; 2%
  5. Samsung Papyrus: 11%; 1%
When asked “If you owned an iPad, how likely would you be to use the following features of activities on the device?”
  • Read books: Likely 37%; Unlikely 28%
  • Read newspapers/magazines: 34%; 30%


  1. E-book is the trend of the future, but somehow I still prefer browsing through my old book pages. It gives a different satisfaction, maybe I'm old school but I still love my book collection.
    Also ebook tends to make the book worth a lot less, if you got the book from the internet without paying a penny you care about it that much less.

    1. I totally agree. I think it's scary how tech the world is becoming.