Library Use of eBooks, 2011 Edition by Primary Research reports:
- Only 5.6% of libraries surveyed had produced a video on using library ebooks.
- Only 19% of libraries had produced online tutorials.
- Only 13% of libraries have incorporated ebooks on smartphones into their patron training.
Association of American Publishers' Chart (PDF document) showing net sales and percent change from 2002 to 2009 of hardbacks, paperbacks, audiobooks, ebooks.
In July 2010, Amazon sold 143 digital ebooks for every 100 hardbacks. Amazon.com expects Kindle ebook sales to exceed paperback sales in 2011. Bookseller.com reports that the two genres most effected by ebook sales are romance and science fiction.
Who buys ebook reading devices
The demographics are as follows.
Gender: 56% men; 44% women
Average age: 35-54 years
Average household income: $100,000+
Average education: bachelors or Post Graduate degrees
Heavy Internet users
They also love to read books.
Popularity of eReading devices
2010 report,"Consumer attitudes toward e-book reading," by Book Industry Study Group found the most popular devices for reading e-books.
- PC computer and laptops: 44%
- Amazon Kindle: 34%
- Smartphones and Blackberry: 10%
- iPhone: 10%
- Sony Reader 10%
- iPod Touch: 9%
- Netbook: 7%
- Other: 7%
- Barnes & Noble Nook: 5%
Though young adults are outside the age, income and educational range of most e-book device purchasers described above, a March 12-16, 2010 survey of awareness and purchase in young adults arranges e-reading devices in a similar order.
- Amazon Kindle: awareness = 65%; purchase = 6%
- Apple iPad: 65%; 1%
- Sony Reader: 39%; 4%
- Barnes & Noble Nook: 28%; 2%
- Samsung Papyrus: 11%; 1%
- Read books: Likely 37%; Unlikely 28%
- Read newspapers/magazines: 34%; 30%